Purition is REAL food not just a supplement; unlike other whey protein products Purition does not contain any unnecessary added extras such as additives, artificial sweeteners, colours, flavourings or bulking agents. All the ingredients in our products are completely natural; made with 7 seeds and nuts plus natural whey protein isolate. Each individual ingredient offers essential nutrients that your body can use and process without difficulty. The combination of protein, fibre and essential fats is key for fat loss and muscle definition. Protein alone will not provide your body with the tools it needs to help you reduce fat and support muscle definition.